Privacy Policy

Privacy Policy
Effective Date: March 2022

At EleganTrend, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our websites, mobile applications, and other platforms (collectively, the “Platforms”). By using our Platforms, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal and non-personal information to improve our services, process transactions, and enhance your experience on our Platforms.

1.1 Personal Information

This includes information you provide directly to us, such as:

  • Contact Information: Name, email address, phone number, and postal address.
  • Account Information: Login credentials, username, and password when you create an account.
  • Transaction Details: Billing and shipping information, purchase history, and payment details.
  • Preferences: Wishlist items, saved preferences, and product interests.

1.2 Non-Personal Information

This includes information automatically collected when you interact with our Platforms, such as:

  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Usage Data: Pages viewed, time spent on the site, and navigation patterns.
  • Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services: Process transactions, deliver products, and manage customer accounts.
  • To Improve User Experience: Personalize content, provide tailored recommendations, and enhance website functionality.
  • To Communicate with You: Send order updates, promotional messages (with your consent), and respond to inquiries.
  • For Marketing and Advertising: Provide you with relevant offers and advertisements through email, SMS, or other channels.
  • For Security and Fraud Prevention: Protect our Platforms, prevent fraudulent activities, and ensure data integrity.
  • To Comply with Legal Obligations: Meet regulatory requirements and respond to lawful requests.

3. How We Share Your Information

We may share your information with trusted third parties in the following situations:

  • Service Providers: With vendors who assist in payment processing, order fulfillment, marketing, IT services, and data analysis.
  • Affiliates: With our parent company, subsidiaries, or affiliates for legitimate business purposes.
  • Legal Compliance: When required by law or to protect the rights, property, or safety of EleganTrend, our users, or others.
  • Business Transfers: In connection with mergers, acquisitions, or the sale of company assets.

We do not sell your personal information to third parties.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to:

  • Remember your preferences and settings.
  • Analyze site traffic and usage patterns.
  • Deliver targeted advertisements tailored to your interests.

You can manage your cookie preferences through your browser settings. However, disabling cookies may limit some functionality on our Platforms.

5. SMS Marketing Policy

If you opt into our SMS marketing program, you agree to receive promotional messages and updates.

  • Frequency: Up to 1 message per week.
  • Message & Data Rates: Standard rates may apply depending on your carrier.
  • Opt-Out: To stop receiving SMS messages, text STOP to [Shortcode].
  • Help: For assistance, text HELP to [Shortcode] or contact [+1 570-523-7883].

Your participation in our SMS campaigns is not a condition of purchase.

6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access and Update: Request access to or correction of your personal data.
  • Delete Your Data: Request deletion of your account or personal data (subject to legal obligations).
  • Opt-Out of Marketing: Unsubscribe from promotional emails or SMS messages at any time.
  • Data Portability: Request a copy of your data in a structured, machine-readable format.
  • Restrict Processing: Limit how we use your personal data in certain circumstances.

To exercise these rights, please contact us at [Contact Email Address].

7. Data Security

We implement industry-standard security measures to protect your information from unauthorized access, loss, or misuse. These measures include:

  • Encryption of sensitive data.
  • Regular security assessments.
  • Restricted access to personal data.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. International Data Transfers

As a global brand, we may transfer your information to countries outside your own, including to servers located in [Hosting Country]. These transfers are conducted in compliance with applicable data protection laws to ensure your information remains protected.

9. Retention of Information

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

10. Third-Party Links

Our Platforms may include links to third-party websites or services. EleganTrend is not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before sharing your personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our Platforms with a revised effective date. Please review it regularly.